INTL: EP Prettymuch
INTL: EP Prettymuch
Prettymuch recently released their EP titled INTL: EP, if you know Prettymuch was formed by Simon Cowell, the guy behind the success of One Direction, Westlife and Little Mix. Simon Cowell recently also making a statement on making a UK POP be a trend, this actually raised some fans furiously. I think I enjoyed every pop music, no matter where they are from and most importantly I think K-Pop is going to stay in the music industry for a long time now.
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However, I think personally since the hiatus on ONE Direction I don’t think that there is actually a group coming from the West that is actually has a big fandom as big as Asian music groups. Ironically, Simon Cowell group, Prettymuch making a collaboration with NCT Dream.
There are many aspects that I think Asian music group are currently dominating the market, although I think both aspects are amazing. I love that the whole music industry is actually merging the differences between the East and the West. Previously I also put Prettymuch’s Phases.
Personally here are the reasons why Asian music groups are currently dominating the industry.
- Numerous comebacks in a year
- fan meeting that somehow really fun
- merchandise
- fans services, which I think I don’t see much from a Western’s artist
- For some reason Asian marketing game is real, they do have music from Japanese, Chinese and Korean version to engage with various fans.
- Fandom base all around the world
But I do think that Prettymuch’s INTL: EP is an interesting EP, merely because, in this EP, Prettymuch collaborated with a various artist with a different background. First, Prettymuch collaborated with CNCO, a Latin-American boyband and NCT Dream. Prettymuch also collaborated with artist like Luisa Sonza and Inigo Pascual.
I think you can see a lot of different background of artists on this INTL:EP, maybe because it stands for “international” which could be the reference for the artists’ background. Overall, it is a decent EP and looks forward to their other releases.